To blush is to be human, vulnerable, and humble to the power of the subconscious. This BBC article synthesizes a series of studies on how, why, and what happens when we blush. In particular it focuses on the social impact of blushing, and the trust it often engenders from those observing the blush.

As we move further into an automated, robotic, and fast paced society, the inherently human characteristics we can all exhibit will and are already becoming more powerful. We desire authenticity, and we demand transparency of our leaders, perhaps the blush is a means of cultivating these qualities.