The United States Senate Committee on Commerce, Science, and Transportation’s inquiry sought answers to four basic questions:
- What data about consumers does the data broker industry collect?
- How specific is this data?
- How does the data broker industry obtain consumer data?
- Who buys this data and how is it used?
Based on review of the company responses and other publicly available information, this Committee Majority staff report finds:
- Data brokers collect a huge volume of detailed information on hundreds of millions of consumers.
- Data brokers sell products that identify financially vulnerable consumers.
- Data broker products provide information about consumer offline behavior to tailor online outreach by marketers.
- Data brokers operate behind a veil of secrecy.